Software product landing page
Redesign of HP Software Online Business's product description page (PDP). With the blend of photography and illustrations over the high-contrast background in the hero I wanted to create visual interest and depth. The main call-to-action and "Start your free trial" is bold while the secondary "Learn more" link takes the user further down the page to gain a better understanding of the product. I wanted the user to easily absorb the information with a quick intro followed by existing customer logos to establish credibility. Then we dive deeper into the features with product screenshots. Finally a push on the trial benefits and call-to-action.