Principal Product Designer @ Salesforce
Sep 2023 - Present | San Francisco Bay Area, CA
Establishing experience strategy, future vision, and near-term feature prioritization for MuleSoft's Anypoint Code Builder. Drive continuous cross-functional collaboration and visibility with key stakeholders and partners in Design, Research, Product, Engineering, Content, and Marketing. Advocate for design consistency, cohesiveness, and user experience standards across greater MuleSoft and Salesforce ecosystems. Deliver end-to-end experience; including journey maps, flow diagrams, wireframes, prototypes, high-fidelity mockups, documentation, and presentations to facilitate ideation and design direction. Mentor and coach designers new to Salesforce and industry.
Anypoint Code Builder is MuleSoft’s next generation IDE for developers to design, develop, and deploy APIs, integrations, and automations from a single environment.
UX Design & Strategy @ Google
Dec 2021 - Jul 2023 | San Francisco Bay Area, CA
Leading UX design and strategy for Google Cloud’s Partner Onboarding and Identity platform. Define product experience roadmap and future vision in a highly complex space from a technical and program perspective. Identify strategic opportunities for UX and product across various business areas through partner and program insights to achieve key metrics.
Lead continuous collaboration and working sessions with Designers, Researchers, Product Managers, and Engineers in driving strategic alignment. Ownership and facilitation of a unified weekly design meeting involving 4 product work streams for visibility and consensus building. Create and deliver presentations to executive leadership and stakeholders; showcasing the latest UX updates, vision concepts, and process improvements.
Champion initiatives for establishing quality design standards and internal process improvements in working better together. Deliver key design artifacts at all stages of the product life-cycle through information architecture, wireframes, prototypes, design system components, high-fidelity designs, and UX related documentation and presentations. Partner with UX research on understanding user needs and validation of experiences.
Mentor designers within Google on growth opportunities, influence, strategy, communication, and well-being.
Principal Product Designer @ Salesforce
Feb 2021 - Dec 2021 | San Francisco, CA
Leading UX strategy for Employee Experience (Work.com) and Automation (Flow) products at Salesforce. Spearheading conversations and strategic connections; improving alignment in experiences, customer journeys, technologies, and product roadmap between UX, Product, and Engineering leaders within the product area and throughout the organization.
Ensuring growth opportunities for world-class UX talent through recruitment, trust, transparency, coaching, mentoring, and recognition. Champion for improving collaboration, work processes, and tool adoption with product and engineering partners resulting in increased efficiency and velocity. Leading initiatives to help drive external and internal adoption of Salesforce products.
UX Lead @ Salesforce
Oct 2018 - Feb 2021 | San Francisco, CA
The IdeaExchange empowers Salesforce customers and partners by giving them an actionable voice into the Salesforce product planning process through features such as idea submission, voting, commenting, and prioritization. Key functions of the role include ownership of the user experience design and strategy, information architecture, interaction, visual design, research, accessibility standards, and content.
Management responsibilities include team recruitment and management of UX designers, ownership of weekly syncs, and deliverables documentation. Daily collaboration with UX direct reports, Product, Engineering, and broader organization. Presentations to C-level executives and the broader Salesforce Product Design & User Experience organization.
Lead Product Designer @ Salesforce
Oct 2017 - Oct 2018 | San Francisco, CA
Platform UX Lead for Console and Setup Experiences advocating for quality and consistent experiences throughout the Salesforce core product ecosystem. Coordinate design initiatives and strategy across multiple Design, Product and Engineering teams. Establishing partnerships with leadership and key stakeholders, while driving innovation through data and customer insights. Contribution and evaluation of Lightning Design System throughout the entire organization with a focus on cross-cloud experiences. Key features include Console Pop-out Utilities; which allows users to detach, manage and sync Utility Bar items in an independent and separate browser window, and Setup Assistant; a guided and prescriptive task management feature for Salesforce Administrators.
UX Manager @ Hewlett Packard Enterprise
Sep 2016 - Oct 2017 | Sunnyvale, CA
Leading design vision and UX strategy for 3 platforms within a multi-billion dollar software business comprising the core software website, partner marketplace, and technology news website. Key outcomes include an updated visual language, design system and user experience; working hand-in-hand with Executive Leadership, Product Managers, Project Managers, Engineers and Stakeholders.
Managing a diverse team of high-performing, multi-disciplinary UX Designers and Researchers; engaging in user interviews, information architecture, prototyping, usability testing, visual/UI design, photography, illustrations, and iconography. Crafting requirements and solutions to meet KPIs and metrics based on business objectives. Prioritizing project timelines while guiding team culture, organizing reviews, collaboration sessions and mentoring. Managing communications and coordination with external agencies for overflow work.
Responsible for recruiting and hiring efforts in partnership with internal and external recruiting teams. Conducting initial resume and portfolio reviews, phone screens, planning in-person interviews, and organizing team feedback.
Senior Designer @ Hewlett Packard Enterprise
Oct 2014 - Sep 2016 | Sunnyvale, CA
Senior Designer for Online Business organization providing thought leadership for the overall design vision and execution across all products within the team. Influence organizational members and stakeholders, and build consensus in user experience throughout. Strong communications skills for building partnerships and buy-in with other teams. Contribute to the development of the Design team culture and quality standards. Advocate the importance of user research during ideation and data insights for continuous UX optimization.
Designer @ Trulia
Jan 2013 - Oct 2014 | San Francisco, CA
Design lead for Trulia Agent Marketing business unit. Working with 10+ Product and Marketing Managers translating business goals into relevant and effective design solutions. Collaborated with a team of 8+ Designers to create consistency and innovative design processes. Responsibilities included wireframing, landing pages, emails, infographics, marketing documents, A/B testing, HTML/CSS coding and creative copy editing.
Designer @ StubHub (eBay)
Jul 2007 - Jan 2013 | San Francisco, CA
Integral member of StubHub Brand & Creative Team leading various campaign and product launches including StubHub website, rewards program, strategic partnerships, social media channels, mobile applications and international marketing. Worked closely with Marketing, Product, Engineering, UX and contractors to achieve cohesive, innovative and inspirational solutions. Key projects helped contribute to StubHub becoming the largest ticket marketplace in the world with a 30% annual year-over-year increase in ticket sales and brand awareness score of 68%.
California State Polytechnic University